Every Decision Can Become Tomorrow’s Headline

NCAA Crisis Communications Simulation

When the House v. NCAA settlement reshaped the future of college athletics, one thing became clear: every decision would have a communications consequence.

My challenge was to build the response.

I analyzed the legal and operational implications of the settlement, from revenue sharing to athlete compensation, and translated a complex issue into clear, stakeholder-focused messaging.

Along the way, I developed a full crisis communications plan, including key messages, stakeholder considerations, media strategy, and a comprehensive Q&A framework designed to prepare leadership for tough questions.

Then I put it into practice.

During a live press conference simulation, I served as the spokesperson, defending the organization’s position while navigating challenging media questions in real time.

What I Built

• Full crisis communications plan addressing a multi-stakeholder issue

• Media kit with key messages, talking points, and Q&A preparation

• Live press conference simulation with real-time media questioning

• Strategic messaging framework balancing athletes, institutions, fans, and public perception