Nothing Heals Like Sport

Center for Healing & Justice Through Sport | Marketing Manager

What if sport was viewed not just as competition, but as a tool for healing?

That was the challenge behind CHJS: turning a complex, research-driven mission into stories that coaches, athletes, and communities could connect with.

I built a content strategy that brought the organization's work to life through podcasts, infographics, event storytelling, speaker series, thought pieces, an ambassador system and social campaigns — transforming trauma-informed sport from a concept into a conversation.

A major milestone came at Super Bowl LIX Radio Row, where I coordinated 25+ athlete and media interviews, helping amplify CHJS's mission to a national audience. Along the way, I helped extend the reach of partnership initiatives with Nike, the LA Dodgers, and Canada Basketball by supporting cross-brand social media collaborations and content amplification.

Results

• 143% growth in social following

• 25+ interviews facilitated on-site

• Expanded brand visibility through storytelling and strategic partnerships